Since 1994, more than 150 million passengers have used Eurostar. This unique mix of people has developed into five very identifiable audience groups.
Through valuable insights into these different groups, you can ensure your advertising engages with the right audience.
100% are travelling for business purposes and, at their destination, almost 20% go to bars, restaurants and cafés.
36% of this audience travel more than five times a year.
These passengers choose Eurostar because they require a hassle-free city centre to city centre travel experience.
Almost 80% make at least two trips per year on Eurostar.
These passengers always use Eurostar to travel to its destinations and should be receptive to any brand that associates itself with their travel partner of choice.
31% of these passengers travel more than five times a year.
Eurostar users who are likely to be going on a longer holiday, particularly to the South of France.
They are inquisitive and very open to attractions and cultural experiences.
This audience has a passion for exploring Eurostar destinations. They immerse themselves in the culture, history, food and events that make each city unique.
This group of passengers is the most likely to be travelling with children.