Navigated to page Media Platforms | Eurostar

MEDIA PLATFORMS

We exclusively sell Eurostar’s media assets

We can connect your brand before, during and post travel via a combination of dynamic digital channels, high-visibility digital poster advertising, experiential and sampling opportunities at the station plus on board via Eurostar’s new Wi-Fi and entertainment platform, as well as the luxurious Metropolitan magazine.

PRE-TRAVEL

Digital retargeting opportunities 15M Volume of monthly traffic on Eurostar.com

We are constantly collecting first party data on Eurostar travellers. This allows us to build specific target audiences based on your needs.

Via our tool, Publisher Trading Desk, we will target Eurostar users elsewhere on the web to ensure greater relevancy and increased performance.

Want to know more about our targeting and retargeting opportunities?

Pre-travel emails 51% Open rate of Eurostar’s pre-travel emails

Sent 30/14/3 days before the travel date, these emails help to build anticipation and excitement about the journey.

They provide destination content, tips on hotels, insurance and other useful information.

Want to know more about pre-travel emails?

Print-at-home tickets 50% Half of all Eurostar passengers use the print-at-home ticket service

This is the most important travel document after your passport and is viewed an average of five times per trip. It is guaranteed to be retained until a passenger boards the train.

As there is only one ad unit per boarding pass for commercial partners, we can guarantee stand out and exclusivity.

Want to know more about print-at-home tickets?

STATION

Digital screen network in departures 100% Our departure screens offer complete visibility

There are 30 x 50" HD screens in the departure area at London St Pancras and, with an average dwell time of 40 minutes, this offers a really engaging opportunity.

The screens are positioned next to live travel updates and offer 100% viewability. 

Want to know more about the digital screen network?

Connecting bar 483k Over 483,000 passengers can access this every month

A hugely popular zone within the departures area at London St Pancras, this space offers passengers the invaluable opportunity to charge their devices.

It allows leisure passengers to consume content and business passengers to continue working.

Want to know more about the connecting bar?

Premium business lounges 500k More than 500,000 premium passengers use Eurostar lounges each year

Eurostar has three exclusive and luxurious lounges in London, Paris and Brussels. These are beautiful spaces where passengers can sit back, relax and enjoy complimentary drinks, snacks, Wi-Fi and newspapers.

Opportunities in the St Pancras International lounge include Wi-Fi sponsorship and brochure placement.

Want to know more about premium business lounges?

Digital screen network in arrivals 98% 98% of Eurostar passengers travel through St Pancras International

An upgrade in June 2018 has seen the number of screens in arrivals double to 8 x 70" totem screens.

The screens are positioned so that every passenger disembarking at St Pancras International will see the screens at least twice.

Want to know more?

ON BOARD

Entertainment platform 75% of passengers rate the onboard entertainment as outstanding or very good

Eurostar has rolled out a fleet of stunning new trains, E320s, which offer passengers free onboard entertainment on their own devices.

Opportunities include Wi-Fi sponsorship, pre-roll video ads, digital banners and native content.

Want to know more about onboard entertainment?

Metropolitan magazine Over 1M Potential readership of over 1M each month

Distributed in seatbacks across all Eurostar trains as well as in business lounges, Metropolitan is published in both French and English.

Opportunities include display advertising, advertorials and creative solutions.

Want to know more about Metropolitan?

POST-TRAVEL

Post-travel emails 35% Open rate for post-travel passengers is high

210,000 emails are sent each month to Eurostar passengers three days after they return from their trip.

This is a great opportunity to interact with passengers who are still in a holiday frame of mind and link your advertising message to our inspirational travel content.

Want to know more about post-travel emails?

Download Our Media Pack

Want to find out more? Get in touch