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passengers carried
are British
live in the UK
are French
are business travellers
use the Paris-London route
Source, Eurostar 2016

Engage with Eurostar’s unique passengers throughout their journey

Two decades ago, Eurostar changed the way people travel from the UK to Paris and Brussels forever.

Reach these exclusive passengers throughout their travel journey with one touch point: Eurostar Media.

Our customer journey…


Every passenger’s travel experience starts on Eurostar’s website…

…where they check the train timetables and book their tickets. We offer retargeting opportunities using this first-party data.

As soon as a booking is made a Eurostar passenger receives an email confirmation. 400,000 of these are sent each month. Pre-travel emails are then sent 30/14/3 days before travel.

Passengers also receive print-at-home tickets, a unique platform that is retained and checked repeatedly by passengers.


With an average dwell time of...

…40 minutes in the departures area at St Pancras, advertising on the digital screen network makes for a perfect way to reach your audience at a time when it is receptive to your message.

Another opportunity in the departure area is to vinyl wrap the very popular Connecting Bar where passengers sit and charge their devices.


While either relaxing or working on Eurostar’s fleet of stunning new trains, passengers are able to...

...use the free on-board Wi-Fi to access the fantastic entertainment platform via their own device.

Passengers are kept informed throughout their journey by strategically placed passenger information screens.

Every Eurostar passenger can access our in-house lifestyle magazine, Metropolitan, designed for our cosmopolitan travellers.


As they pull into their final destination passengers are met with…

...eight digital posters at arrivals at St Pancras, as well as a large print wall offering brands the opportunity to display stand-out creative.

Three days after passengers have travelled with us, Eurostar sends out more than 210,000 post-trip emails with inspiring content to inspire the next trip.

Download Our Media Pack

Want to find out more? Get in touch